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We believe that it is critical to have clear public statements on issues that affect so many Canadians and that if people can take a second look at their own biases we will make some progress on the issue. Certainly, in the absence of such a campaign, this kind of progress will not be made.


There are two significant reasons for embarking on a anti-racism campaign in Canada. First of all, we believe that the absence of a public statement on racism results in a vacuum of leadership on the issue.




This absence of an articulated public standard on race relations, creates a situation were some people feel that they can behave in ways that are potentially racist and hateful without any consequence.

In addition, people who work on the issue of race relations, largely people of visible minorities themselves, need to have their work broadcast on a bigger, national stage ­ to have their voices heard. And as we approach the new millennium, we need to articulate a broader view, an inclusionary vision of our country.

The Canadian Race Relations Foundation felt it was important to have a significant public awareness initiative on race relations in Canada. The number of hate groups and hate crimes have been steadily climbing in the last couple of years.

Overall, the campaign is asking Canadians to take a look at their biases. We all have biases of course, based on our upbringing and life experience. But that doesnąt mean we have to hold on to those biases, especially if they have a negative impact on ourselves and on society. We want to encourage seeing people for who they really are ­ past skin colour, head gear or style of dress, to look into their hearts and minds



The Foundation actively began to put together a plan and a partnership in the Spring of 1999. What you see today is a result of that work.

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